IndiaStudyCenter.com

Need help about a course?
Visit CollegeZones.com

Colleges & Universities | Distance Education | Admission Notifications | Entrance Exams
Course Syllabus | Question Papers | Campus Events | IGNOU
Home » Syllabus » Tamil Nadu » Anna University Chennai » Postgraduate Courses » MBA - 2005 Regulation - Full Time » Electives
Marketing - BA1724 Consumer Behaviour Syllabus
Ask a question
Print this page
Anna University Chennai MBA

Anna University Chennai MBA Course Details

Anna University Chennai MBA Syllabus

MBA Entrance Examinations

AICTE CMAT

Common Admission Test (CAT)

Integrated Common Entrance Test (ICET)

Management Aptitude Test (MAT)

Maharashtra MBA/MMS/PGDBM/PGDM CET 2009

NIT NIMCET

NEAT 2009

About SRDE NAT

UP SEE 2007

Tamil Nadu Common Entrance Test (TANCET)

Vignan University VMAT

Anna University, Chennai

Anna University, Chennai

Courses, Admission & Eligibility

Course Syllabus & Curriculum

Faculties, Departments & Colleges

Admission Notifications, Circulars & Announcements

Events, Conferences, Seminars & Workshops

Whos who at the University

Anna University Centre for Distance Education

Anna University, Coimbatore

Management Study Guides

Management

Business Quiz

Entrepreneurship

Organizational Behavior / Management Perspectives

Branding

BrandsEverywhere.com
A Website on branding

Commerce Study Gudies

Study Guides on Commerce

Banks-ATMS.com
Website on Banks & Banking System

Syllabus of Anna University Chennai MBA - 2005 Regulation - Full Time - Marketing - BA1724 Consumer Behaviour

UNIT I: INTRODUCTION - 8

Consumer behaviour – concepts – dimensions of consumer behaviours – application of consumer behaviour knowledge in marketing decisions – approaches to the study of consumer behaviour.

UNIT II: CONSUMER AS AN INDIVIDUAL - 10

Consumer needs and motives – personality and consumer behavior – consumer perception – learning – consumer attitudes – attitude formation and change – communication and persuasion – self image – life style analysis.

UNIT III: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS - 10

Group dynamics and consumer reference groups – Family – Social class cultural and sub-cultural aspects – cross cultural consumer behaviour.

UNIT IV: CONSUMER DECISION PROCESS AND POST-PURCHASE BEHAVIOUR - 10

Personal influence and opinion leadership – diffusion of innovations – consumer decision – making process – models of consumer decision process – Nicosia- Howard Sheth and Engel-Kollat model- post purchase behaviour – Consumer expectation and satisfaction – managing dissonance – consumer loyalty–types of loyalty programmes.

UNIT V: ADDITIONAL DIMENSIONS - 7

Consumerism – consumer protection – difficulties and challenges in predicting consumer behaviour – online consumer behaviour – organizational and industrial buyer behaviour – consumer behaviour in Indian context – emerging issues.

Total 45 periods

References:

1. Leon G. Schiffman, Leslie Lazar Kanuk, "Consumer Behaviour", Pearson Education, New Delhi, 2002.

2. David L.Loudon, Albert J Della Bitta, "Consumer Behaviour", McGraw Hill, New Delhi 2002.

3. Jay D. Lindquist and M.Joseph sirgy, "Shopper, buyer & consumer Behaviour, Theory and Marketing application", Biztantra Publication, New Delhi 2005.

4. Sheth Mittal, "Consumer Behaviour A Managerial Perspective", Thomson Asia (P) Ltd., Singapore, 2003.

5. K.K.Srivastava, "Consumer Behaviour in Indian Context", Goal Gotia Publishing Co, New Delhi 2002.

6. S.L. Gupta & Sumitra Pal, "Consumer Behaviour an Indian Perspective", Sultan Chand, New Delhi 2001.

7. Ms.Raju, Dominique Xavedel, "Consumer behaviour, Concepts Applications and Cases", Vikas publishing house (P) Ltd., New Delhi – 2004.

8. Henry Assael, Consumer behaviour strategic approach Biztantra, New Delhi, 2005

Syllabus of similar courses offered by other Universities in India

The following is a partial list of syllabus of courses similar to Anna University Chennai - MBA - 2005 Regulation - Full Time offered by other Universities in India

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.

Most popular pages

Business Schools - Engineering Colleges - Medical & Nursing Admissions - BEd in Distance mode - Journalism & Media Studies

Follow IndiaStudyCenter on Twitter

Search this site