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HS05353 Managerial Economics and Financial Analysis Syllabus
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Substitute subjects for Even Semesters for the academic year 2011-12

Syllabus of JNTU Bachelor of Technology (BTech Common Syllabus (Effective 2005-06 batches)) - HS05353 Managerial Economics and Financial Analysis

UNIT - I Introduction to Managerial Economics

Definition, Nature and Scope Managerial Economics-Demand Analysis: Demand Determinants, Law of Demand and its exceptions.

UNIT - II Elasticity of Demand

Definition, Types, Measurement and Significance of Elasticity of Demand. Demand Forecasting, Factors governing demand forecasting, methods of demand forecasting (survey methods, statistical methods, expert opinion method, test marketing, controlled experiments, judgmental approach to demand forecasting)

UNIT - III Theory of Production and Cost Analysis

Production Function - Isoquants and Isocosts, MRTS, Least Cost Combination of Inputs, Production function, Laws of Returns, Internal and External Economies of Scale.Cost Analysis : Cost concepts, Opportunity cost, Fixed Vs.Variable costs, Explicit costs Vs.Implicit costs, Out of pocket costs vs. Imputed costs. Break-even Analysis (BEA)-Determination of Break-Even Point (simple problems)-Managerial Significance and limitations of BEA.

UNIT IV Introduction to Markets & Pricing strategies

Market structures: Types of competition, Features of Perfect competition, Monopoly and Monopolistic Competition. Price-Output Determination in case of Perfect Competition and Monopoly. Pricing Strategies

UNIT V Business & New Economic Environment

Characteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types, Changing Business Environment in Post-liberalization scenario

UNIT VI Capital and Capital Budgeting

Capital and its significance, Types of Capital, Estimation of Fixed and Working capital requirements, Methods and sources of raising finance. Nature and scope of capital budgeting, features of capital budgeting proposals, Methods of Capital Budgeting: Payback Method, Accounting Rate of Return (ARR) and Net Present Value Method (simple problems)

UNIT VII Introduction to Financial Accounting

Double-Entry Book Keeping, Journal, Ledger, Trial Balance- Final Accounts (Trading Account, Profit and Loss Account and Balance Sheet with simple adjustments).

UNIT VIII Financial Analysis through ratios

Computation, Analysis and Interpretation of Liquidity Ratios (Current Ratio and quick ratio), Activity Ratios (Inventory turnover ratio and Debtor Turnover ratio), Capital structure Ratios (Debt-Equity ratio, Interest Coverage ratio), and Profitability ratios (Gross Profit Ratio, Net Profit ratio, Operating Ratio, P/E Ratio and EPS).


1. Aryasri: Managerial Economics and Financial Analysis, 2/e, TMH, 2005.

2. Varshney & Maheswari: Managerial Economics, Sultan Chand, 2003.


1. Ambrish Gupta, Financial Accounting for Management, Pearson Education, New Delhi, 2004.

2. Shim &Siegel: Financial Accounting (Schaum’s Outlines), 2/e, TMH,2004

3. Chary: Production and Operations Management, 3/e, TMH, 2004.

4. Domnick Salvatore: Managerial Economics In a Global Economy, 4th Edition, Thomson, 2003.

5. Narayanaswamy: Financial Accounting-A Managerial Perspective, PHI, 2005

6. Peterson & Lewis: Managerial Economics, 4th Edition, Pearson Education, 2004

7. Raghunatha Reddy & Narasimhachary: Managerial Economics& Financial Analysis, Scitech, 2005.

8. S.N.Maheswari & S.K. Maheswari, Financial Accounting, Vikas, 2005.

9. Truet and Truet: Managerial Economics:Analysis, Problems and Cases, Wiley, 2004.

10. Dwivedi:Managerial Economics, 6th Ed., Vikas, 2002

11. Yogesh Maheswari:Managerial Economics, 2nd Ed.,PHI, 2005.

Syllabus of other similar courses offered by JNTU

The following is a partial list of syllabus of courses similar to BTech Common Syllabus (Effective 2005-06 batches) offered by JNTU

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.

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