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Advertising,Sales Promotion and Distribution Syllabus
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JNTU MBA Course Details

JNTU MBA Syllabus

Jawaharlal Nehru Technological University, Hyderabad

Jawaharlal Nehru Technological University, Hyderabad

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Syllabus of JNTU Master of Business Administration (MBA) - Elective I - Advertising,Sales Promotion and Distribution Effective 2005 Session

1. Advertising

Changing concept, role of advertising in a developing economy, a critical appraisal, types of advertisement consumer, industrial, institutional, retail, trade and professional, advertisement in marketing mix.

2. Organising for Advertising

Advertising department and advertisement manager, objectives and functions - Role of advertisement agencies functioning of advertisement agencies. Advertising agency skills and service, client agency relationship.

3. Advertisement budgets

Types, determining optimal expenditure, decision models, sales response and decay, communication, state, competitive share.

4. Ad media

Characteristics, media selection, optimizing and non optimizing approaches, media scheduling, media research- Sources of themes: Adapting presentation to medium campaign, USP, brand image, positioning, purchase proposition and creative interpretation, insertions, contract.

5. Advertisement

Visual layout, art work, production traffic copy, effective use of words, devices to get greater readership interrelation.

6. Advertisement effectiveness

Pre-testing, post testing, experimental designs.

7. Sales Promotion

Definition, role, types, consumer sales promotion, dealer display contests, discounts, bonus offers, retail merchandising techniques. Publicity: Public relations campaign, use of press, radio and TV, opinion building, customer service and community service.

8. Public Relations, Publicity and corporate advertising

Process of PR, Publicity, power of publicity, control and dissemination of publicity, advantages and disadvantages.


1. Spiro, Stanton & Rich: Management of Sales Force, TMH, 2003.

2. George E Belch and Michael A Belch, Advertising and Promotion, 6th Edition, TMH, 2003.

3. Batra : Advertising Management 5/e Pearson Education, 2003.

4. Jobber : Selling and Sales Management 6/e Pearson Education.

5. Clow : Integrated Advertising, Promotion and Marketing Communications Pearson Education, 2002.

6. Wells : Advertising :Principles and Practice 6/e Pearson Education

Syllabus of similar courses offered by other Universities in India

The following is a partial list of syllabus of courses similar to JNTU - MBA offered by other Universities in India

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.

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