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TMN-EL-4.1 Event Management & MICE Syllabus
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BHU MA Tourism Management

BHU MA Tourism Management Course Details

BHU MA Tourism Management Syllabus

Banaras Hindu University (BHU)

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Syllabus of Banaras Hindu University Master of Arts (MA) - Tourism Management - Semester IV - TMN-EL-4.1 Event Management & MICE



As a result of participating in this module, students will understand the managerial and operational aspects pertaining to event and conference or Convention Management.

Course Contents:

Unit – I

Event Management: Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business etc. Need of event management, key factors for best event management. Case study of some cultural events (Ganga Mahotsava, Lucknow mahotsava and Taj Mahotsava)

Unit – II

Concept of MICE. Introduction of meetings, incentives, conference/conventions, and exhibitions. Definition of conference and the components of the conference market. The nature of conference markets and demand for conference facilities. The impact of conventions on local and national communities.

Unit – III

Management of Conference at Site, Trade shows and exhibitions, principal purpose, types of shows, benefits, major participants, organisation and membership, evaluation of attendees. Convention/exhibition facilities; Benefits of conventions facilities, Inter-related venues, Project planning and development.

Unit – IV

Budgeting a Conference Exhibition: Use of Budget preparation, Estimating, fixed and variable costs, cash flow, sponsorship and subsidies. Registration, Seating Arrangements, Documentation, interpreting press relation, Computer Graphics, Teleconferencing, Recording and Publishing Proceedings; Interpretation and language.

Unit – V

Role of travel Agency in the management of conferences. Hotel Convention Service Management: Human Resources Management Transportation, Group Fares, Airline Negotiation, Extra Services, Cargo Transportation. History and function of ICCA, Role of ICCA, Roles and function of ICIB.

Suggested Readings:

Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA.

Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational institute of AH & MA.

Syllabus of similar courses offered by other Universities in Uttar Pradesh

The following is a partial list of syllabus of courses similar to Banaras Hindu University - MA offered by other Universities in India

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.

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