Test Papers / Previous Question Papers of IGNOU AMK1 Marketing December 2006

Application Oriented Course

Time : 2 hours
Maximum Marks : 50

Note : Attempt both Part A and Part B.

PART A

Answer both the questions.

1. Write short notes on any two of the following (5, 5)

(a) Consumer's place in the modern marketing

(b) Product life cycle

(c) Price discrimination

(d) Intensity of distribution

2. Distinguish between any two of the following (5, 5)

(a) Micro and Macro marketing environments

(b) Product mix and Product line

(c) Quantity discount and Cash discount

(d) Departmental stores and Super-markets

PART B

Answer any three of the following questions.

3. Explain the various marketing coneepts. 10

4. What are the branding strategies available to marketers? Discuss their relative merits and limitations. 10

5. Describe various geographical pricing strategies adopted by marketers. 10

6. State the tasks of physical distribution system and explain them in detail. 3, 7

7. What is promotion mix? Explain the elements of promotion mix. 4,6

8. What is sales promotion? Describe various tools of sales promotion at consumers' level. 3,7