Test Papers / Previous Question Papers of IGNOU IBO2 International Marketing Management IBO2 International Marketing Management Decmeber 2006

Post Graduate Diploma in International Business Operations / Master of Commece
Term-End Examination

Time: 3 hours
Maximum Marks: 100

Decmeber 2006

PART A

1. Write short notes on any two of the following : (5+5)

(i) Importance of ecological environment in intemational marketing

(ii) Essentials of eflective segmentation of international market

(iii) Transfer pricing in intemational marketing

(iv) International marketing promotion tools

(b) DistinguiSh between any troo of the following : (5, 5)

(i) Local brand and Global brand

(ii) Intemational market targeting and positioning

(iii) Foreign environment and Global environment

(iv) Adaptation and Standardisation of intemational advertising

PART B

Answer any four questions.

2. Briefly explain the reasons for business firms going international.

3. Briefly describe the factors that influence international market selection. 20

4. (a) State the factors affecting pricing decisions in international marketing.

(b) Describe the international product life cycle. 10,10

5. Explain the key issues in intemational marketing communication. 20

6. Discuss various barriers to international marketing of services. 20

7. Explain the format of a good international marketing research report. 20

8. (a) Enumerate the steps in personal selling process.

(b) Write a short note on the impact of information technology on intemational marketing. 10,10

The following is a partial list of Testpapers of similar / related courses to International Marketing Management offered by IGNOU

• IBO2 December 2003 Testpapers
• IBO2 June 2003 Testpapers
• IBO2 December 2002 Testpapers
• IBO2 June 2002 Testpapers
• IBO2 December 2001 Testpapers

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.