Test Papers / Previous Question Papers of IGNOU IBO2 International Marketing Management IBO2 International Marketing Management Decmeber 2007

Post Graduate Diploma in International Business Operations / Master of Commece
Term-End Examination

Time: 3 hours
Maximum Marks: 100

Decmeber 2007

PART A

1. Write short notes on any two of the following : (5+5)

(a) Multinational marketing

(b) Product Life Cycle stretching strategies

(c) Piggybackings

(d) E-business

2. Distinguish between any two ofthe following : (5+5)

(a) Export marketing and Internationai marketing

(b) Strategic alliance and Joint venture

(c) Service and Product

(d) Convenience sampling and Systematic sampling

PART B

Answer any four questions.

3. What is international marketing environment ? Briefly explain various components of international marketing environment (4+16)

4. You are the marketing executive in EXZ Company Ltd. Your company has decided to enter into international markets without any investments abroad. Discuss various modes of entry suitable in this regard and also explain their merits and limitations. 20

5. (a) Evaluate the advantages and disadvantages of various branding strategies in international marketing.

(b) What are the special considerations in packaging and labelling in international marketing ? (10+10)

6. (a) Describe important methods of pricing in international marketing.

(b) What are the main objectives of adopting transfer pricing ? Briefly describe alternative methods applied in transfer pricing. 10+10

7. Explain different approaches to budgeting for international advertising. 20

8. Describe the impact of advancements in information technology on inter-national marketing. 20

9. Explain the steps involved in international marketing research process. 20

The following is a partial list of Testpapers of similar / related courses to International Marketing Management offered by IGNOU

• IBO2 June 2007 Testpapers
• IBO2 December 2003 Testpapers
• IBO2 June 2003 Testpapers
• IBO2 December 2002 Testpapers
• IBO2 June 2002 Testpapers
• IBO2 December 2001 Testpapers

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.