Post Graduate Diploma in International Business Operations
Term-End Examination

Time: 3 hours
Maximum Marks: 100

Note: Attempt both Part A and Part B.

PART A

1. (a) Write short notes on any two of the following : (5+5)

(i) Interdependence of products and services

(ii) Guidelines for writing a market research report

(iii) Direct mail in international advertising

(iv) Strategic concept of marketing

(b) Distinguish between any two of the following : (5+5)

(i) Direct exporting and Indirect exporting

(ii) Counter purchase and Switch trading

(iii) High-tech positioning and High-touch positioning

(iv) Ethnocentric orientation and Polycentric orientation

PART B

Attempt any four of the following questions.

2. Imagine that you are the Vice President, Marketing, in a domestic firm which is not very keen to go international despite good business opportunities overseas. Write a detailed note to the President of the company explaining the advantages to the company if it enters international markets. (20)

3. Explain various steps involved in the process of international market selection. (20)

4. What is international product life cycle ? Describe the phases of international product life cycle. How does it help in the planning of the product ? (5+10+5)

5. Differentiate between adaptation and standardization strategies in international advertising. Explain the relative advantages and disadvantages of the two strategies in international advertising. (5+15)

6. Discuss the various barriers to international marketing of services. (20)

7. (a) Differentiate between probability and non-probability sampling methods.

(b) Explain the complexities involved in conducting international marketing research. (5+15)

8. A company decides to enter international markets. It decides to produce a product in a foreign country and market it there. But the company is not interested in investing in manufacturing facilities in a foreign country. Identify the entry modes suitable for the company in this regard and explain them briefly. (20)