Test Papers / Previous Question Papers of IGNOU IBO2 International Marketing Management IBO2 International Marketing Management June 2006

Post Graduate Diploma in International Business Operations / Master of Commece
Term-End Examination

Time: 3 hours
Maximum Marks: 100

June 2006

PART A

1. Write short notes on any two of the following : (5+5)

(i) Marketing mix

(ii) Strategic alliance mode of entering intemational

(iii) Life cycle stretching strategies in intemational markeiing

(iv) Eggybackiness

(b) Distinguish between any two of the following : 5+5

(i) Product concept and Production concept of marketing philosophies

(ii) Stratified samplings and Cluster sampling

(iii) Differentiated and Concentrated international market targeting

(iv) Business promotion and Trade promotion

PART B

Attempt any four of the following questions.

2. Differentiate between global marketing and international marketing. Explain how domestic market constraints compel firm to enter international marketing. 5+15

3. Explain various steps invoked in the process of intemational market selection. 20

4. (a) Discuss various factors that influence the decision reaflng to EPRG orientation.

(b) Explain the inter-relationship between international market segmentation, targeting and positioning. 10+10

5. Explain the specific considerations to be kept in mind while taking branding and packaging decisions in international marketing. 20

6. (a) Discuss various risks Involved in the new product development for international markets.

(b) Discuss various points to be kept in mind While negotiating an export agency agreement. 10+10

7. How do entry objectives in a given foreign market affect the marketing planning for that market ? Explain with examples. 20

8. "International marketing research is full of complexities" Comment. 20

The following is a partial list of Testpapers of similar / related courses to International Marketing Management offered by IGNOU

• IBO2 December 2003 Testpapers
• IBO2 June 2003 Testpapers
• IBO2 December 2002 Testpapers
• IBO2 June 2002 Testpapers
• IBO2 December 2001 Testpapers

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.