Test Papers / Previous Question Papers of IGNOU IBO2 International Marketing Management IBO2 International Marketing Management June 2008

Post Graduate Diploma in International Business Operations / Master of Commece
Term-End Examination

Time: 3 hours
Maximum Marks: 100

June 2008

PART A

1. Write short notes on any two of the following : (5+5)

(a) Social and cultural environment of international marketing

(b) International product standardisation

(c) Counter-trade

(d) Inter-depend ence of products and services

2. Distinguish between any two of the following : (5+5)

(a) Licensing and Contract manufacturing

(b) Local brands and Global brands

(c) Promotion mix and Marketing mix

(d) Export house and Export broker

PART B

Attempt any four questions.

3. Explain various steps involved in the international marketing process. (20)

4. (a) Briefly discuss the bases of international market segmentation (10)

(b) State the relationship between international market targeting and positioning. Describe international market targeting strategies. (5+5)v5. A company wants to enter international markets by involving another company in the foreign country. Discuss various modes of international market entry where the scope for involvement of a foreign company is possible. Critically evaluate in which situations each of those modes is suitable. (10+10)

6. Describe the international product life cycle theory. Explain various life cycle stretching strategies. (10+10)

7. Differentiate between personal selling and sales prornotion. Explain different sales promotion tools in international marketing. (5+15)

8. Briefly discuss various barriers to international marketing of services. Examine how they can be overcome with the implementation of GATS. (10+10)

9. Discuss different methods of collecting primary data in international marketing research. Explain their merits and limitations. (20)

The following is a partial list of Testpapers of similar / related courses to International Marketing Management offered by IGNOU

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Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.