Post Graduate Diploma in International Business Operations
Term-End Examination

Time: 3 hours
Maximum Marks: 100

PART A

1. (a) Write short notes on any two of the following :

(i) International marketing involvement

(ii) Societal concept of marketing

(iii) Counter trade

(iv) Piggybacking

(b) Distinguish between any two of the following : (5+5)

(i) Adaptation and standardisation in international advertising

(ii) Ethnocentric orientation and geocentric orientation to international business operations

(iii) Trade promotion and business promotion

(iv) Licensing and Franchising as international market entry techniques

PART B

Attempt any four of the following questions.

2. Do you think that Indian companies have adequately responded to changes in domestic and external environments and have carried out the necessary modifications in their inter national marketing strategies ? Explain in detail. (20)

3. Examine the importance of market segmentation in international marketing and explain the bases of international market segmentation. (5+15)

4. What is transfer pricing ? What is the main purpose of adopting transfer pricing In International marketing ? Describe the alternative methods applied in transfer pricing in international marketing. (5+5+10)

5. (a) Distinguish between direct and indirect distribution channels in international marketing.

(b) Explain the key issues involved in international marketing communication. (5+15)

6. 'Compared with products marketing of services poses distinctive challenges to marketers'. Explain why it is so, and enumerate such marketing challenges. (7+13)

7. 'Poor presentation of report will undo the entire market research exercise'. In the light of this statement, suggest guidelines for presentation of report. Explain the main parts of a report format. (10+10)

8. Explain the reasons for a business firm to enter international markets. (20)