Test Papers - IBO2 International Marketing Management - December 2003

Post Graduate Diploma in International Business Operations
Term-End Examination

Time: 3 hours
Maximum Marks: 100

Note: Attempt both Part A and Part B.

PART A

(a) Write short notes on any two of the following : (5+5)

(i) International market segmentation

(ii) Warranty and guarantee

(iii) Social, ethical and environmental issues international marketing

(iv) Strategic concept of marketing

(b) Distinguish between any two of the following : (5+5)

(i) Strategic alliance and joint venture modes of international market entry

(ii) Standardised approach and multi-domestic approach of multinational market planning

(iii) International market targeting and positioning

(iv) Marginal cost pricing and differential pricing

PART B

Attempt any four of the following questions

2. What do you mean by international marketing orientation ?

Explain EPRG orientation in international marketing (5+15)

3. Explain the terms marketing, international marketing, multinational marketing and global marketing. In the context of these four terms, describe how the international marketing involvement and commitment of a company changes. (10+10)

4. An Indian company manufacturing engineering goods is planning to enter U.S. market. But the company is not ready to invest in the manufacturing facilities in the U.S. Advise the company on curious modes of entry to U.S. market, and explain their merits and limitations. (20)

5. Explain the pricing angles in different forms of counter-trade followed in the world trading system. Briefly mention the main pricing issues raised in respect of counter-trade. (12+8)

6. Differentiate between primary data and secondary data. Explain cartoon methods of collecting primary data in international marketing research. (5+15)

7. Do you think that the overseas agents are advantageous in international marketing ? Explain how would you identify, motivate and control overseas agents. (10+10)

8. Discuss various barriers to international marketing of services. Examine how those barriers can be overcome with the implementation of GATS. (10+10)

9. What is the importance of branding in international marketing ? Evaluate the advantages and disadvantages of various brooding strategies in international marketing. (5+15)