Post Graduate Diploma in International Business Operations
Term-End Examination

Time: 3 hours
Maximum Marks: 100

PART A

1. Write short notes on any two of the following :(5+5)

(a) International marketing mix

(b) Overseas agent

(c) Contract manufacturing as a mode of foreign market entry

(d) Transfer pricing

2. Distinguish between any two of the Following :(5+5)

(a) Ethnocentric orientation and Geocentric orientation

(b) Domestic agent and Domestic merchant

(c) High-tech positioning and High-touch positioning

(d) Primary data and Secondary data

PART B

Attempt any four of the following questions.

3. You are the marketing manager in a domestic marketing Firm. Write a note to the Managing Director of the firm explaining the reasons why the company should enter into international marketing.(20)

4. Explain the objectives and role of international marketing communication. (10+10)

5. Suggest guidelines for preparing a good international marketing research report.(20)

6. Explain the detailed process of screeing international marketing opportunities.(20)

7. What are the risks involved in new product development? Explain the process of new product development. (8+12)

8. Describe various methods of pricing the product in international marketing.(20)