Test Papers / Previous Question Papers of Indira Gandhi National Open University JMC4 Public Relations December 2006

Post Graduate Diploma in Journalism and Mass Communication (JMC)
Term-End Examination

JMC4: Public Relations

Time: 3 hours
Maximum Marks: 100

Note : Attempt any five questions. All questions carry equal marks.

1. Deflne Public Relations, advertising, Publicity and Propaganda. Exa mine their similarities and differences. (20)

2. Discuss the role of appropriate language in Public Relations writing, with suitable examples of two stakeholders viz., employees and shareholders. (20)

3. Discuss the various traditional and new media for PR. Describe the advantages and disadvantages of these media. (20)

4. PR is an undervalued profession. Discuss this statement in view of the strides in the profession of PR in the last 15 years or so. (20)

5. What are the various stages of planning for a PR campaign? Describe each step in detail. (20)

6. Discuss various tools of Public Relations for external target audience. (20)

7. Describe the role of ethics in PR, giving appropriate illustrations. (20)

8. Most of the changes in media in the last two decades have been technology driven. Discuss how this can help PR in reaching out to its various publics more efficiently. (20)

9. The proliferation in electronic media has thrown immense opportunities for PR image build-up. Discuss giving some cases in point. (20)

10. Write short notes on any two of the following: 2x10:20
(i) Code of Athens
(ii) Organising Press Conference
(iii) Media Relations
(iv) PR and National Movement

The following is a partial list of Testpapers of similar / related courses to Public Relations offered by Indira Gandhi National Open University

• JMC1 Introduction to Journalism and Mass Communication Testpapers
• JMC2 Mass Media and Society Testpapers
• JMC3 Reporting, Writing and Editing Testpapers

The following is a partial list of Testpapers of courses similar to Indira Gandhi National Open University Public Relations - December 2006 offered by other Universities in

• Acharya Nagarjuna University CDE - Postgraduate Diploma in Journalism & Mass Communication - PGDJ03 Paper III Public Relations and Advertising Testpapers
• Acharya Nagarjuna University CDE - Master of Arts in Journalism & Mass Communication - DJ03 Paper III - Public Relations and Adertising Testpapers
• Makhanlal Chaturvedi National University of Journalism and Communication Master of Science (MSc) Electronic Media - 2MSC(EM)(EMI)4/3529 Corporate Communication and Marketing Testpapers

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.