Test Papers / Previous Question Papers of Indira Gandhi National Open University JMC4 Public Relations June 2006

Post Graduate Diploma in Journalism and Mass Communication (JMC)
Term-End Examination

JMC4: Public Relations

Time: 3 hours
Maximum Marks: 100

Note : Attempt any five questions. All questions carry equal marks.

1. Define Public Relations. Explain its relevance in the corporate sector. (20)

2. Define the term "Public". What would be the kinds of 'publics' for a company dealing in medicines? (20)

3. A PR person has to be versatile. Comment on this keeping in view the different qualities which a PR professional should possess. (20)

4. What are the different opportunities and challenges which the globalisation has presented before Public Relations? Support your answer with suitable examples. (20)

5. What is the role of communication technology in the changing scenario of Public Relations? Discuss. (20)

6. What in your view would be the communication strategy for an educational institution to attract best talent? Discuss also the choice of media. (20)

7. What are the various stages in a PR campaign? Discuss the process in detail. (20)

8. Public opinion plays an important role in Public Relations. Describe it in the context of the Indian National Movement. (20)

9. Law and ethics go hand in hand. Describe the code of ethics adopted by the Public Relations Society of India. (20)

10. Write short notes on any two of the following: 2x10=20
(i) Verbal communication and its importance
(ii) Press Relations
(iii) Survey techniques in PR
(iv) PR and perception study

The following is a partial list of Testpapers of similar / related courses to Public Relations offered by Indira Gandhi National Open University

• JMC1 Introduction to Journalism and Mass Communication Testpapers
• JMC2 Mass Media and Society Testpapers
• JMC3 Reporting, Writing and Editing Testpapers

The following is a partial list of Testpapers of courses similar to Indira Gandhi National Open University Public Relations - June 2006 offered by other Universities in

• Acharya Nagarjuna University CDE - Postgraduate Diploma in Journalism & Mass Communication - PGDJ03 Paper III Public Relations and Advertising Testpapers
• Acharya Nagarjuna University CDE - Master of Arts in Journalism & Mass Communication - DJ03 Paper III - Public Relations and Adertising Testpapers
• Makhanlal Chaturvedi National University of Journalism and Communication Master of Science (MSc) Electronic Media - 2MSC(EM)(EMI)4/3529 Corporate Communication and Marketing Testpapers

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.