Test Papers / Previous Question Papers of Indira Gandhi National Open University JMC4 Public Relations June 2007

Post Graduate Diploma in Journalism and Mass Communication (JMC)
Term-End Examination

JMC4: Public Relations

Time: 3 hours
Maximum Marks: 100

Note : Attempt any five questions. All questions carry equal marks.

1. What do you understand by Public Relations?. How is it different from Advertising and Publicity ? Give examples. 20

2. Define "Publics" in PR. What, in your view, will be various kinds of Publics for a Bank ? Discuss. 20

3. What are various media units under the Mnistry of Information and Broadcasting iri the Central Goverernment ? Choose any one media unit and discuss its functioning- 20

4. Trace the history of Public Relations in India highlighting the role of Public Relations.society of India. 20

5. Define Community Relations. Why, in your view, are they important for the corporate sector ? Discuss with examples. 20

6. Choose any one PR campaign and critically examine the same. 20

7. What in your view is the role and scope of evaluation and feedback in PR ? Discuss various kinds of evaluation methods. 20

8. What in your view are the qualities for a successful Public Relations officer ? Discuss. 20

9. Crisis management is a very important function of PR. Explain with examples. 20

10. Write short notes on any two of the following : 10+10

(i) Public Opinion
(ii) Organising
(iii) Internal Publics
(iv) Press Release
(v) Press Conference

The following is a partial list of Testpapers of similar / related courses to Public Relations offered by Indira Gandhi National Open University

• JMC1 Introduction to Journalism and Mass Communication Testpapers
• JMC2 Mass Media and Society Testpapers
• JMC3 Reporting, Writing and Editing Testpapers

The following is a partial list of Testpapers of courses similar to Indira Gandhi National Open University Public Relations - June 2007 offered by other Universities in

• Acharya Nagarjuna University CDE - Postgraduate Diploma in Journalism & Mass Communication - PGDJ03 Paper III Public Relations and Advertising Testpapers
• Acharya Nagarjuna University CDE - Master of Arts in Journalism & Mass Communication - DJ03 Paper III - Public Relations and Adertising Testpapers
• Makhanlal Chaturvedi National University of Journalism and Communication Master of Science (MSc) Electronic Media - 2MSC(EM)(EMI)4/3529 Corporate Communication and Marketing Testpapers

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.