Nissan launches Student Brand Manager Program 2nd year in a row

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Nissan launches Student Brand Manager Program 2nd year in a row
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Mumbai University - Nissan launches Student Brand Manager Program 2nd year in a row

A Unique learning experience for B-School Students to explore the Brand Manager inside them; To realize their true potential in the field of Marketing

Mumbai, Maharashtra, India, June 7, 2011

Nissan Motor India Pvt.Ltd. (NMIPL) today announced the ‘Nissan Student Brand Manager’ (NSBM) Program 2011, a unique initiative to promote its brand in India.

This is the second year of the initiative and this program will invite applications from 150 colleges spanning across 15 cities in India. The company aims to target 1,200 entries for appointing 20 NSBM’s and the tenure of the program will be for a period of a six (06) months starting from July to Dec’2011.

The 20-selected Student Brand Managers will play a key role in bringing brand Nissan closer to both - the student community and the public in general through innovative marketing initiatives. After undergoing training, the students will work closely with company officials on a variety of initiatives.

Besides an array of key initiatives, it will include creating unique events to create buzz about brand Nissan among the student community. Some of the short-listed colleges for selecting students include K.J. Somaiya Institute of Management Studies and Research, S.P.Jain MIR- Mumbai, IIFT - Delhi, University Business School - Chandigarh, IIM - Kolkata, IIM - Ahmedabad, Loyola Institute of Business Administration- Chennai, Department of Business Studies, Christ University - Bangalore amongst others.

Addressing students of K.J.Somaiya, Mr. Dinesh Jain, CEO, Hover Automotive India (HAI) said, “The Brand Manager program presents a unique challenge to the students to create a niche for them and raise the standards of excellence for their future. The idea of this program is to channelize the creative minds of the youth in the best possible manner. It also presents them an opportunity to learn various real life tasks with some of the best minds of our own. Going by the response to the program last year, we are expecting the feedback to be even better this year.”

This year, the jury members consists of eminent personalities from the Advertising and the Automobile fields such as Mr. Prahlad Kakkar, Ad Guru, Genesis Films, Mr. Harish Bijoor, CEO of Harish Bijoor Consults Inc, Mr. Hormazd Sorabjee, Editor of Autocar India Magazine.

Participation and Selection Criteria

The Nissan Student Brand Manager is an honorary position with the company and does not guarantee employment with Nissan. During their tenure, each student brand manager will get INR 30,000 as stipend and INR 20,000 as marketing budget to implement their initiatives for the full program. Apart from that each NSBM will be trained by the Nissan Corporate trainer and get a NSBM Kit (Digital camera, Visiting Card, T-shirt and Jacket) which equips them to conduct their initiatives in a professional manner.

Also each NSBM can get a “Nissan Micra” based on their requirements which further help them to understand marketing activities of an automobile brand.

Promotion Strategy

To make it success again, this year we have a roll out a 360-degree integrated marketing campaign which includes our association-ship with Bloomberg UTV as a Television Partner, Frost and Sullivan as Knowledge Partner, Café Mocha as a Beverage Partner and Big Cinema’s as a Multiplex Partner, at different levels. Also, the existing Nissan dealership base of 35 dealers will be used to promote the property through Poster and other POS material.


Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People’s Lives’ through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan, together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 45 billion over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and can reach 4,00,000 units per year in full capacity in the future.

NMIPL existing range of products include the X-Trail (Premium SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. From October 2010, NMIPL has begun exports to more than 100 countries including Europe, Middle East and Africa. In December 2010, Nissan also launched the Diesel-powered Micra for the domestic market to provide customers with more choice for their discerning needs.

NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India. The company has 33 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013.

In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. As part of its rehabilitation and resettlement initiatives, the plant has already completed constructing 16 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. The plant has also constructed a Government high school at Oragadam. The school, with the Noon Meal Centre facility, has been constructed at a cost of INR 2.8 crores and can accommodate up to 1000 students. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity’ for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.

For further information contact:

Ms. Sumitha Krishnamoorthy
Nissan Motor India Private Ltd
Tel.: +91- 44 - 30886008
Mobile: +91-99625-79552
Email: [email protected]

Adfactors PR Pvt. Ltd.
Mr. Mayur Shah/Mr. Gaurav Bhat
Tel.: +91-22-22049803
Mobile: +91-9702297900/9819172045
Email: [email protected]/[email protected]

Notifications on this page are selective and partial. Please visit the Official Website of the University or contact the University directly for a complete list of Notifications, News, Circulars and other official releases from the University. Some topics on this page could be News items collected from the press. Such topics should not be confused with the official notifications or circulars released by the University.

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