FIRST ASSIGNMENT

Course Code : MS-06

Course Title : Marketing for Managers

Assignment Code : 06/TMA-1/SEM-I/2005

Coverage : Blocks 1 & 2

Note: This assignment consists of two questions, you have to attempt both and send it to the co-ordinator of the study center, you are attached with.

1. a) Discuss the meaning and scope of marketing function. How does it influence/affect the exchange process. Illustrate with suitable examples.

b) Discuss the challenges in designing marketing mix strategies for a small sized car priced at Rs.1 Lac for the Indian market .

2. a) What unique characteristics make services different from tangibles. Explain. What are the implications of these characteristics in designing a suitable business strategy?

b) What do you understand from Segmentation, Targeting and Positioning (STP) strategies? What are its merits and demerits for the marketers?

SECOND ASSIGNMENT

Course Code : MS-06

Course Title : Marketing for Managers

Assignment Code : 06/TMA-2/SEM-I/2005

Coverage : Blocks 2 & 4

Note: This assignment consists of two questions, you have to attempt both and send it to the co-ordinator of the study center, you are attached with.

1. a) Discuss the various factors that affect the design of marketing organization in the Indian context.

Suggest a suitable marketing organization for the following:

• Firm selling fire extinguishers
• Event management services
• Publications (News paper company)

2. a) What is marketing research. ? Discuss its scope in accomplishing the marketing goal of profit maximization set by the firm. Explain with suitable examples.

b) Identify and name any three products of your choice where both the brand name and packaging has largely contributed to their success. In the light of the above discuss the strategic importance of Branding and Packaging as tools for pull strategy.

THIRD ASSIGNMENT

Course Code : MS-06

Course Title : Marketing for Managers

Assignment Code : 06/TMA-3/SEM-I/2005

Coverage : Blocks 5 & 6

Note: This assignment consists of two questions, you have to attempt both and send it to the co-ordinator of the study center, you are attached with.

1. a) Distinguish costing from pricing. Discuss the determinants of pricing.

Suggest pricing structure you would recommend for the following:

• Molded luggage

ii) Premium ceiling fans

• Rationalize the reasons for organizing sales promotion activities periodically by

Firms. Pickup any two firms /products which in the recent past has organized sales promotion activities and discuss their success stories.

2. a) Distinguish and bring out the major differences between sales planning and sales forecasting. Why and when firms should undertake sales forecasting task. Explain citing two examples.

b) Discuss the role, relevance and responsibilities of sales personnel in the following situation.

Salesmen selling medical equipments (capital goods)

Salesmen selling space (publications)