Syllabus of Sardar Patel University MBA - II-Semester

CC-109 Quantitative Techniques in Management -II

Management Science – Basic concepts and its role in decision making; Sensitivity Analysis; Integer Programming-Branch and Bound Algorithm; Transportation and Assignment models including Trans-shipment and Routing Problems; Queuing Theory; Inventory Management Techniques; PERT/CPM; Decision Theory and Decision Trees; Game Theory; Goal Programming, Simulation, Dynamic Programming.

CC-110 Managerial Accounting –II

Introduction to cost Accounting, Type of costs, Cost determination and flow, job order Costing and Process Costing, Joint costs and by-product costs, Variable Costing. Cost-volume- Profit (CVP) Relationship, Standard Costing and Variance Analysis. Budgeting and Budgetary Control. Decisions involving alternative choices, like -make or buy, discontinue a product etc. Divisional Performance Appraisal, Cost Audit, Cost Control & Cost reduction.

CC-111 Marketing Management

Nature and scope of marketing, Corporate orientations towards the marketplace, The Marketing environment and Environment scanning, Marketing information system and Marketing research, Understanding consumer and Industrial markets, Market segmentation, Targeting and positioning; Product decisions – product mix, product life cycle, new product development, branding and packaging decisions, Pricing methods and strategies, Promotion decisions – promotion mix, advertising, sales promotion, publicity and personal selling; Channel management – selection, co-operation and conflict management, vertical marketing, Implementation and systems, Organizing and implementing marketing in the organization; Evaluation and control of marketing efforts; New issues in marketing – Globalization, Consumerism, Green marketing, Legal issues.

CC-112 Financial Management

Aims and Objectives of Financial Management; Financial Analysis and Control; Cost-Volume-Profit Analysis; Operating and Financial Leverage; Time Value of Money; Investment and Capital Structure Decisions; Instruments of Long Term Finance; Cost of Different Sources of Raising Capital; Weighted Average Cost of Capital; Optimum Capital Structure; Valuation and Rates of Return; Methods of Capital Budgeting; Short-term Financing Investment; Management of Working Capital-Cash, Receivables and Inventory Management, Internal Financing and Dividend Policy; Financial Modeling.

CC-113 Production and Operations Management

Nature and Scope of Production and Operations Management; Facility Location; Types of Manufacturing Systems & Layouts; Layout Planning and Analysis; Material Handling –Principles-Equipments, Line Balancing—Problems; Operations decisions-Production Planning and Control-In Mass Production-in Batch/Job Order manufacturing; Capacity Planning-Models; Process Planning-Aggregate Planning—Scheduling—Maintenance Management Concepts—Work Study, Method Study, Work Measurement, Work Sampling, Work Environment—Industrial Safety; Material Management : An Overview of Material Management, Material Planning and Inventory Control; JIT ; Materials Planning Budgeting and Material Requirement Planning ; Purchase management; Stores Management; Quality Assurance – Acceptance Sampling, Statistical Process Control, Total Quality Management; ISO-9000; Maintenance Management; Safety Management.

CC-114 Human Resource Management

Concepts and Perspectives on Human Resource Management; Human Resource Management in a Changing Environment; Corporate Objectives and Human Resource Planning; Career and Succession Planning; Job Analysis and Role Description; Methods of Manpower Search; Attracting and Selecting Human Resources; Induction and Socialization; Manpower Training and Development; Performance Appraisal and Potential Evaluation; Job Evaluation & Wage Determination; Employee Welfare; Industrial Relations & Trade Unions; Dispute Resolution & Grievance Management; Employee Empowerment.

CC-115 Research Methodology

Nature and Scope of Research Methodology; Problem Formulation and Statement of Research Objectives; Value and Cost of Information – Bayesian Decision Theory; Organization Structure of Research; Research Process; Research Designs – Exploratory, Descriptive and Experimental Research Designs; Methods of Data Collection – Observational and Survey Methods; Questionnaire Design; Attitude Measurement Techniques; Motivational Research Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field Work and Tabulation of Data; Analysis of Data-; Use of SPSS and other Statistical Software Packages; Advanced Techniques for Data Analysis – ANOVA, Discriminate Analysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering Methods; Research Applications.

CC-116 International Business Environment and Management

International Business: An overview – Types of International Business; The External Environment; The Economic and Political Environment, The Human Cultural Environment; Influence on Trade and Investment Patterns; Recent World Trade and Foreign Investment Trends; Balance of Payments Accounts and Macroeconomic Management; Theories and Institutions: Trade and Investment – Government Influence on Trade Investment; Determination of Trading Partner’s Independence, Interdependence and Dependence; World Financial Environment; Cross-national Cooperation and Agreements, Tariff and Non-Tariff Barriers, WTO, Regional Blocks, International production; Internationalization of Service Firms; Operation Management in International Firms; World Financial Environment : Foreign Exchange Market Mechanism; Determinants of Exchange Rates; Euro-currency Market; Offshore Financial Centres; International Banks; Non-Banking Financial Service Firms; Stock Markets; Global Competitiveness; Export Management; Licensing Joint Ventures Technology and Global Competition; Globalization and Human Resource Development; Globalization with Social Responsibility ; World Economic Growth and the Environment; Country Evaluation and Selection; International Business Diplomacy: Negotiating an international Business, Issues in Asset Protection; Multilateral Settlements; Consortium Approaches; External Relations Approach.