Syllabus of Indira Gandhi National Open University (IGNOU) BSc Hospitality and Hotel Administration - TS-6 Tourism Marketing

Course 3) TS–6 TOURISM MARKETING
08 Credits

Block–1 Understanding Tourism Market

Unit 1 Introduction to Tourism Marketing – Approaches, Relevance and Role

Unit 2 Market Segmentation

Unit 3 Tourism Markets: International and Domestic

Block–2 Market Analysis

Unit 4 Marketing Research

Unit 5 Competitive Analysis and Strategies

Unit 6 Forecasting for Tourism and its Products

Unit 7 Role of Technology in Tourism Marketing

Block–3 Developmental Role of Marketing

Unit 8 Role of Public Organisations

Unit 9 Role of Local Bodies

Unit 10 Role of NGOs

Unit 11 Socially Responsible Marketing

Unit 12 Social Marketing

Block–4 Marketing Mix

Unit 13 Product Designing

Unit 14 Pricing Strategies

Unit 15 Promotion Strategies

Unit 16 Distribution Strategies

Unit 17 The Fifth P: People, Process and Physical Evidence

Block–5 Marketing Mix: Specific Situations

Unit 18 Familiarisation Tours

Unit 19 Seasonal Marketing

Unit 20 Tourism Fairs and Travel Markets

Block–6 Destination Marketing

Unit 21 Regions, Cities, Leisure Spots

Unit 22 Events, Activities, Individuals

Unit 23 Shopping, Education and Culture

Unit 24 Marketing Local Foods

Block–7 Accommodation Marketing

Unit 25 Star Category Hotels

Unit 26 Alternate Accommodation

Unit 27 Supplementary Accommodation

Unit 28 Linkages in the Trade

Block–8 Transport and Travel Services Marketing

Unit 29 Airlines Marketing

Unit 30 Tourist Transport Marketing

Unit 31 Travel Agency Marketing

Unit 32 Tour Operators Marketing

IGNOU - Admission to BA International Hospitality Administration - 2008-09 Session
Last date for submission of Application at the relevant Programme Centre: July 14, 2008