IndiaStudyCenter.com - Syllabus of IGNOU - MS-6 Marketing for Managers

I MARKETING AND ITS APPLICATIONS
1 Introduction to Marketing
2 Marketing in a Developing Economy
3 Marketing of Services

II MARKETING PLANNING AND ORGANISATION
4 Planning Marketing Mix
5 Market Segmentation
6 Marketing Organisations
7 Marketing Research and its Applications

III UNDERSTANDING CONSUMERS
8 Determinants of Consumer Behaviour
9 Models of Consumer Behaviour
10 Indian Consumer Environment

IV PRODUCT MANAGEMENT
11 Product Decisions and Strategies
12 Product Life Cycle and New Product Development
13 Branding and Packaging Decisions

V PRICING AND PROMOTION STRATEGY
14 Pricing Policies and Practices
15 Marketing Communications
16 Advertising and Publicity
17 Personal Selling and Sales Promotion

VI DISTRIBUTION AND PUBLIC POLICY
18 Sales Forecasting
19 Distribution Strategy
20 Managing Sales Personnel
21 Marketing and Public Polic
22 Cyber Marketing

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