University of Madras - BSc Syllabus - Semester VI - Application Oriented Subject II- Communication and Graphic Design

UNIVERSITY OF MADRAS
B.Sc. DEGREE COURSE IN INTERIOR DESIGN AND DECOR
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)

SYLLABUS

Semester VI - Application Oriented Subject II- Communication and Graphic Design

Number of Lecturer Hours/Week: 6
Theory: 3 hrs/week
Practical: 3 hrs/week
Duration of Examination: 6
Examination Marks: 100
Credits: 4

1. Awareness of various graphic processes for students to function in any publishing house.

2. To provide theoretical and practical knowledge of basic design processes of any publishing process.

Theory :

I Publishing Design:

a) Evolution and History
b) Art of the book - History evolution
c) Printing processes
d) Types - Booklets, Brochures, Folders, Posters.

II Advertising

1. a) Role of a advertising in modern life a) History, Evolution. b) Definition c) Advantages and disadvantages d) Advertising appeals c) Advertising through Print Media f) Broadcast Media g) Outdoor Advertising.

2. Design origin and evolution of logos.

3. Copywriting - an effective tool in advertising.

4. Marketing - A potent tool in Advertising - Fundamental processes.

5. Typography - Various aspects.

III Photography

Camera - Functions and uses - Photographic processes - A basic Understanding.

Practicals :

a) Project

1) Compilation and research of any product from start to finish.
2) Photograph to be compiled on given themes.

b) Basic Design exercises - Elements and Principles of Design.

c) Application Design - Stained glass, grills, Ceramic Design.

d) Decorative Handwriting - (Block, straight, gothic, fancy and calligraphy)

e) Letter composition in different kind of alphabets.

REFERENCES:

a) Encyclopedia of Typefaces - Johnson