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UNIVERSITY OF MADRAS
B.Sc. DEGREE COURSE IN INTERIOR DESIGN AND DECOR
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)
SYLLABUS
Semester I - Paper-I - Computer Science-I
Number of Lecturer Hours/Week: 4
Theory: 3 hrs/week
Duration of Examination: 3
Examination Marks: 75
Credits: 4
Objective:
1. Awareness of certain media for students to function in any publishing house.
2. To provide theoretical understanding of various approaches to mass communication.
Theory:
1. Meaning of Mass Communication - Definition, types. Books, Newpapers, Film, Cinema, Radio and Television.
2. Characteristics of Malls Communication.
3. Mass Communication Process, audio-visual aids, Barriers in Communication.
4. Mass Media Production.
5. Themes of Media Theory and issues of Media Policy.
a) Social fragmentation vs : unification6. Projection of Women in Media.
7. Media and Politics.
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