UNIVERSITY OF MADRAS
B.Sc. DEGREE COURSE IN Visual Communication
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)

SYLLABUS

Practical XIII - Project II

Duration of Examination: 3 hrs
Maximum Marks: 100
Credits: 4

Criteria for selecting the topic will be based on area of specialization already chosen by the student. Emphasis will be given to producing work that can be made use in the industry. Projects can be taken up in any one of the following areas.
4. Advertising Photography
5. 3D Animation
6. Web Page Design

Project Work (I and II) - Details (Practical 75 Record 25) Max. Mark 100

Advertising Photography

1. Visual of the product alone.(photograph against plain backdrop)
2. Visual of the product in a setting where it is used.
3. Visual in use.
4. Visual of a benefit from using the product.
5. Visual showing the loss or disadvantage resulting from not using the advertised product.
6. Dramatization of the headline.
7. Dramatization of the evidence.
8. Dramatizing a detail (in the product)
9. Comparison between two brands.
10. Contrast between before and after using the product.
11. Visuals using Trade Characters.
12. Symbolism.
13. Abstract illustration.(logo)
14. Continuity strip
15. Mood setting visual.
16. Visual of the product in the package.
17. Visual of the product ingredients or raw materials.
18. Special effects.(freezing movements)
19. Montage
20. Visual with models.

II-3 D Animation-walk through, animated logo etc.

Project work should contain record containing advanced animation works done by the student. At least FIVE concepts for animations should be included as a part of the record. Each student to provide individual CD-ROMs with all the exercises did during the year with proper dates. Students should be given adequate orientation on basic design and usability concepts. The web pages should contain objects created by the students only. No objects/elements downloaded front the Internet should be used. If static images are to be included, then the student is expected to create her/his own images using appropriate software like PhotoShop. All exercises should be accompanied by 'paperdesign' in record form along with the original file containing the exercises.

III - Web Page Design Using Advanced Graphics and Multimedia Feature

Project work should contain record containing advanced animation works done by the student. At least FIVE web site concepts should be included as a part of the record. Each student to provide individual CD-ROMs with all the exercises did during the year with proper dates. Students should be given adequate orientation on Web design and usability concepts. The web pages should contain objects created by the students only. No objects/elements downloaded front the Internet should be used. If static images are to be included, then the student is expected to create her/his own images using appropriate software like PhotoShop. All exercises should be accompanied by 'paper-page' in record form along with the original fine containing the exercises.

General Instructions for Practical Examinations

All records should contain exercises done by students during the course of the year (with proper dates) duly attested and verified by the concerned faculty

The minimum number of exercises as specified by for each paper should be completed in the students

For Drawing, thump-nail sketch would accompany the original. For Graphic Design I, Record I and II all exercises should be done by hand. No cutting and pasting from magazines or any other secondary material will be allowed

For Electronic Publishing and Project on Multimedia/Web Designing, the "Paper Page and Design" in Record Format should accompany the original file containing the design exercises. "Paper Page and Design" are rough sketch and design plan done in plain paper before the actual design process using the software

For Electronic Publishing, Graphic Design II and Project no objects (pictures, images, graphics etc) downloaded from the Internet or available from standard templates should not be used. Students are expected to create their own elements or objects for their final deign.

TV production should be done on individual basis

General Reference for Computer Graphics/ Multi-media and Web Publishing

Lester (1996): Desktop Computing Workbook. Thomson Learning
Coburn. Corel Draw 8:The Official Guide. Tata McGraw- Hill
Cooper, Alan(l995)Essentials of User Interface Design
Greenberg. Fundamental Photoshop. Tata McGraw- Hill
Greenberg. Digital Images: A Practical Guide. Tata McGraw- Hill
Milbum. Photoshop 5.5: Get Professional Results. Tata McGraw- Hill

Infrastructure Requirement: Students Vs Equipment Ratio

Computers

One PC Per three Students

Camera

On Mini DV Cam Per FIVE Students

Audio-Recording Equipment

One Tape Recorder/Mini-Recorder per THREE Students

Editing Suite

One Dedicated PC with non-linear Software Per 15 Students

Audio Suite

One Dedicated PC with Sound Recording Software per 15 Students

Accessories

Each Camera and Audio Equipment should have separate accessories

Studio Space

Independent Video and Audio Studio should be there for Every Bach and For every Course. Duplication of same studio facilities for different courses will be NOT allowed

PATTERN OF QUESTION PAPERv

PART - A (50 words)

To answer 10 Questions out of 12 questions 10 x 3 marks = 30 marks

PART - B (50 words)

To Answer 5 questions out of 7 questions 5 x 6 marks = 30 marks

PART - C (50 words)

To Answer 4 questions out of 6 questions 4 x 10 marks = 40 marks

Total = 100 marks

QUESTION PAPER FOR PRACTICALS

The external examiner will prepare a question paper on the SPOT with the help of the Question Bank supplied by the Controller's Office.