UNIVERSITY OF MADRAS
B.Sc. Degree Course in Clinical Nutrition and Dietetics
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)

SYLLABUS

Semester V - Paper XII - Entrepreneurship Development

Number of Lectures: 6
Duration of Examination: 3 hrs
Maximum Marks: 100
Credits: 4

Theory 6 hours / week

Objectives:

a) Creating an awareness about entrepreneurship as an effective alternative to a "White Collar Job".

b) Students can be taken to trade fairs to collect information on Industrial products of their interest.

c) Students visits to financial institutions, industrial associations, research institutions and banks would help them in collecting information on availability of finance, technology, raw material and export potential.

d) Alumni Association - Ex-Students of the institution who have set up their own enterprises can be invited to talk to the students which would help motivate the students to take up an entrepreneurial career.

Course Content

1. Importance of entrepreneurship and its relevance in career growth. No. of Hours: (3)
Entrepreneur, Entrepreneurship and Enterprise.
Concept and role development
Characteristics of Entrepreneurs
Developing Entrepreneurial Competencies.

2. Types of Enterprises and Ownership No. of Hours: (3)
Manufacturing, Service and Franchise.
Large, medium, SSI, tiny and Cottage industries.
Limited, Public Limited, Private Limited,
Partnership, Sole Proprietorship.
Advantages and disadvantages of types of ownership.
Employment, Self employment and Entrepreneurship.

3. Financial Management - Importance and Techniques No. of Hours: (2)
Management of Working Capital, Reinforcement of the Concept of Working Capital.
Factors to be controlled in managing working capital - Tools and Techniques

4. Books of Account No. of Hours: (2)
Importance of accounting assessment.
Different books and its relevance. Support
stationery and its use. Operating mechanism.

5. Financial Statements No. of Hours: (2)
Importance and its interpretation
Profit and Loss account
Balance Sheet
Cash flow/funds flow

6. Marketing Management No. of Hours: (3)
Marketing for small business
Strategies for sales promotion - tools and techniques for Sales promotion, pricing
policy and its implications on sales.

7. Export Marketing No. of Hours: (2)
Understanding the International Business environment.
Procedures and formalities.
Do's and Don'ts for exports

8. Inventory Control and Quality Management No. of Hours: (3)
Defining Quality and its concept
Aspects of quality management
ISO 9000 Certification
Total Quality Management (TQM)

9. Enterprise Establishment and Credit
Disbursement facilities. No. of Hours: (3)
Financial support from financial institutions
Procedures for applications
Disbursement procedure
Do's and Don'ts

10. Legal Complications No. of Hours: (2)
Income Tax
Sales Tax
Excise Labour laws, factory act, pollution control act etc.

Total 25 hrs

REFERENCE

1. Handbook of New Entrepreneurs, by P.C. Jam (Ed) Oxford University Press, 1998.
2. Small Scale Industry Handbook by Jay Narayan Vyas, Granthistran, 1947.
3. You can win by Shiv Khera, MacMillan India, 1998.
4. Cost Accountancy, A Managerial Emphasis by Charles Hozgrew, PHI 1997.
5. Unleash the Entrepreneur Within, by Mitch McGremmon, FT-Pitman, 1995.
6. Entrepreneurship, New Venture Creation by Holt, PHI 1997.
7. Marketing Management by Philip Kotter, Prentice Hall, India, (PHI), 1997.
8. Management Accounting, by l.M.Pandey, Vikas, 1998.
9. Production and Operational Management by Everette Adam, PHI, 1997.
10. Business Policy, by Azhav Kazmi, Tata McGraw Hill (TMH) 1997.

PRACTICALS

1. Visit to the Trade Fair.

2. Ex-Students enterprise - visit

3. Visit to a Small scale Industry, financial institution, industrial association, research institution and banks.

A student studying a course in Pharmacy / Clinical Research can become..

• Clinical Research Professional