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University of Madras - Institute of Distance Education (IDE)
UNIVERSITY OF MADRAS
B.Sc. DEGREE COURSE IN ELECTRONIC MEDIA
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)
Semester I - Major I - Development of Electronic Media
Duration: 3 hrs
Maximum Marks: 100
Credits: 4
Unit - I:
Early History of Radio In world and India-from wire to wireless. Radio during World War II Emergence and early growth of TV.
Unit - II:
Growth and Development of radio since 1947 in India and the world.
Unit - III:
Growth and Development of TV in India: SEIT
Unit - IV:
Growth of Cable TV and Satellite channels India
Unit - V:
Broadcasting Regulation-key Issues, Future of Broadcasting in India. Media convergence and Its implications for traditional electronic media.
References
Chatrerjee, P.C: Broadcasting In India. Sage Publications Craft, John: Leigh, Frederic A. and Godfrey, Donald G. Electronic Media. Wadsworth. Thmmpson Learning
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