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UNIVERSITY OF MADRAS
B.Sc. DEGREE COURSE IN ELECTRONIC MEDIA
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)
Semester II - Major III - Communication Skills
Duration: 3 hrs
Maximum Marks: 100
Credits: 4
Unit - I:
Communication: Nature, Scope and Significance, communication as a process and a product, Communication and Persuasion.
Unit - II:
Interpersonal communication: Theories and Models-transactional analysis etc. Group communication: Theories and Models-Decision making process, leadership, team work communication patterns in-group context.
Unit - III:
Public communication: Rhetoric Model, Persuasion Model.
Unit - IV:
Non-verbal Communication: Theories and Models, Types of non-verbal behavior Kinesics.
Unit - V:
Case Studies in communications skills, Ideation and Creative Thinking. Designing Messages for different audiences
References
Wood, Julia T: Communication Mosaics: An Introduction to the field of Communication, 2001. Wadsworth
Larson, Charles U; Persuation-Reception and Responsibility. Wadsworth, 2001
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