UNIVERSITY OF MADRAS
B.Sc. DEGREE COURSE IN ELECTRONIC MEDIA
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)

Semester VI - Major XIII - Media Organization

Duration: 3 hrs
Maximum Marks: 100
Credits: 4

Unit I

Media Organization and Design: Some Conceptual Issues. Media as Business and Social Institution. Media enterpreneurship, Greiner's Development Model of a company.

Unit II

Behavior in media Organization and Organizational Behavior. Nature and Structure of different Media Organizations-AIR!DD, Private Satellite Channels, Production Houses, employment opportunities in Indian Media industry, Group Behavior, Innovation and Creativity, Culture of organization.

Unit III

Economics of Media-Relationship between supplier and buyer, Leisure time activity, Cost Factors, Revenue Models, Market Factors, State of the Industry today.

Unit IV

Project Management in Media--Production Project Cycle (PPC), Management themes in production Process, Project Planning, Production Strategies, PPC in Practice-Initiation (Ideas, Evaluation and Assessment), Risk and Impact Assessment, Pre-production, Production Team, Project Specification, Project work plan, Sources of Funds, Budgeting (tols etc.) Project Responsibility, Production Process (status Report, Assessment, Negotiation, Completion, Follow-up.

Unit V:

Programming Strategies, Audience Rating-Analyzing Programming and Audience Trends Marketing Programs and selling space and time. Different kinds of contracts and legal arrangements, Project Management.

References