University of Madras - Syllabus of Bachelor of Science (BSc) Hotel and Catering Management - Semester I - Paper II - Communication I
UNIVERSITY OF MADRAS
B.Sc. Degree Course in Hotel and Catering Management
SEMESTER SYSTEM WITH CREDITS
(Effective from the Academic Year 2003-2004)
SYLLABUS
Semester I - Paper II - Communication I
Duration of Examination: 3 hrs
Teaching/Practical Hours Per Week: Theory: 4 hrs/Week
Maximum Marks: 100
Credits: 4
UNIT I
BUSINESS COMMUNICATION
Communication - definition, Barriers to Communication, Methods of Communication, Verbal & Nonverbal communication.
ETIQUETTE AND MANNERS
Importance of Etiquette and Manners in the Hotel Industry.
Speaking to Superiors, Speaking to a Celebrity, Speaking to Subordinates.
UNIT II
LETTER WRITING
Basic letter writing, planning a letter, giving a right looks to letters.
Parts of a letter.
UNIT III
ESSAY WRITING :
Classification of essays, Five stages of essay writing.
(Topics to be taken from current events, social issues and / or issue related to the hotel industry.)
UNIT IV
PRECISE WRITING :
Requirements of a good precise, Requirements of different kinds of passages.
REPORT WRITING:
Kinds of Reports, Steps in preparing Reports, Forms of Presentations.
Memorandum, Ingredients of a good business report.
UNIT V
SPEECHES
Public speaking, Preparing a speech, Good diction and clarity.
How to introduce a speaker, Handling Distractions.
Profile of a Good Speaker, Guidelines for the Beginners.
PRESENTATION
Presenting an Award, Accepting an Award, Debates, Group discussion.
REFERENCES :
Business Communication - M.S. Ramesh, C.C. Pattanshetti.
Cross Cultural Communication - Helen FitzGerald - Hospitality press Melbourne Executives
Do You Communicate! - N. Ramasamy - T.R. Publications.