Syllabus of Mumbai University - Bachelor of Mass Media (BMM)

Please click on a link below to access Syllabus of Bachelor of Mass Media (BMM) offered by Mumbai University

Syllabus Effective 2011-12 Admitted Batch

Ist Semester Syllabus

IInd Semester Syllabus

IIIrd Semester Syllabus

IVth Semester Syllabus

Vth Semester Syllabus

VIth Semester Syllabus

Old Syllabus

First Year: First Semester (Six Papers)

1.1 Effective Communication Skills – I

1.2 Fundamentals of Mass Communication

1.3 Introduction to Computers

1.4 Landmarks to 20th Century World History

1.5 Introduction to Sociology

1.6 Economics

First Years: Second Semester (Six Papers)

2.1 Effective Communication Skills – II

2.2 Political Concepts and Indian Political Systems

2.3 Principles of Marketing

2.4 Introduction to Psychology

2.5 Principles of Management

2.6 Introduction to Literature in English

Second Year: Third Semester (Six Papers)

3.1 Introduction to Advertising

3.2 Introduction to Journalism

3.3 Introduction to Public Relations

3.4 Introduction to Media Studies

3.5 Introduction to Culture Studies

3.6 Introduction to Creative Writing

Second Year: Fourth Semester (Six Papers)

4.1 Mass Media Research

4.2 Organisational Behaviour

4.3 Understanding Cinema

4.4 Radio and Television

4.5 Advance Computers

4.6 Print Production and Photography

Advertising

Third Year: Fifth Semester (Six Papers)

5.1 Advertising in Contemporary Society

5.2 Copywriting

5.3 Advertising Design

5.4 Consumer Behaviour

5.5 Media Planning and Buying

5.6 Brand Building

Third Year: Sixth Semester (Six Papers)

6.1 Advertising and Marketing Research

6.2 Legal Environment and Advertising Ethics

6.3 Financial Management for Marketing and Advertising

6.4 Agency Management

6.5 The Principal and Practice of Direct Marketing

6.6 Contemporary Issues

JOURNALISM

Third Year: Fifth Semester (Six Papers)

5.1 Reporting

5.2 Editing

5.3 Feature and Opinion

5.4 Journalism and Public Opinion

5.5 Indian Regional Journalism

5.6 Niche and Magazine Journalism – I

Third Year: Sixth Semester (Six Papers)

6.1 Press Laws and Ethics

6.2 Broadcast Journalism

6.3 Niche Journalism – II

6.4 Internet and Issue in the Global Media

6.5 News Media Management

6.6 Contemporary Issues

Syllabus of similar courses offered by other Universities in India

The following is a partial list of syllabus of courses similar to Mumbai University - BMM offered by other Universities in India

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.