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Basics of Marketing Syllabus
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University of Pune - MBA

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University of Pune, Pune

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Syllabus of Pune University MBA - Basics of Marketing

1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches - Marketing Process - Functions of Marketing

2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment

3. Sales Forecasting - Methods - Market Research - Scope, Obstacles in acceptance

4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process - Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour - Customer satisfactions Vs. Customer delight - Consumer value and satisfaction

5. Dealing with competition - Identification and Analysis of Competitors

6. Market segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies

7. Market Evaluation and Controls - Types, process, obstacles to marketing control - Marketing Audit - Marketing Ethics

Books Recommended

1. Marketing Management - Philip Kotler
2. Fundamentals of Marketing - Stanton
3. Marketing Management - V.S.Ramaswamy and S.Namakumari
4. Principles of Marketing 9th Edition - Philip Kotler and Gary Armstrong
5. Marketing - Bovee and John Thill
6. Marketing Models - Lilien & Kotler & Moorthy
7. Case Studies in Marketing - Indian context - R.Srinivas
8. Case study solutions - H.Kaushal
9. Marketing Management - Saxena
10. Marketing - Gandhi
11. Marketing - An Introduction, 5th Ed. - Philip Kotler and Gary Armstrong
12. Basic Marketing - William D. Perreault Jr.

Syllabus of similar courses offered by other Universities in Maharashtra

The following is a partial list of syllabus of courses similar to Pune University - MBA offered by other Universities in India

Syllabus of similar courses offered by other Universities in India

The following is a partial list of syllabus of courses similar to Pune University - MBA offered by other Universities in India

Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.

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