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Home / Syllabus / Maharashtra / University of Pune / Postgraduate Courses / MBA / Semester - III
Business Policy & Strategic Management Syllabus
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University of Pune - MBA

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University of Pune, Pune

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Syllabus of University of Pune MBA - Business Policy & Strategic Management

1. Strategic Management - An Introduction - Evolution of business policy as a discipline - Concept of strategic management - Characteristics of strategic management - Defining strategy

2. Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for crafting successful business strategies

3. Tailoring strategy to fit specific industry

4. Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy and Dysergy - GAP Analysis - Porter's Five Forces Model of competition - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix

5. Strategy implementation - Issues in implementation - Project implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioural issues - Leadership style - Corporate culture - Values - Power - Social responsibilities - Ethics - Building a capable organization - Functional issues - Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies

6. Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies - Operations Control and Strategic Control - Measurement of performance - Analyzing variances - Role of organizational systems in evaluation

7. New Business Models and strategies for Internet Economy - Shaping characteristics of E-Commerce environment - E-Commerce Business Model and Strategies - Internet Strategies for Traditional Business - Key success factors in E-Commerce

8. Cases in strategic management. A minimum of 10 cases encompassing the above topics to be analyzed and discussed in the class. Cases to be incorporated in the Question Paper.

Books Recommended

1. Business Policy, 2nd Ed. - Azhar Kazmi
2. Strategic Management, 12th Ed. - Concepts and Cases - Arthur A. Thompson Jr. and A.J.Strickland
3. Management Policy and Strategic Management (Concepts, Skills and Practices) - R.M.Shrivastava
4. Business Policy and Strategic Management - P.Subba Rao
5. Strategic Management - Pearce
6. Strategy & Business Landscape - Pankaj Ghemawat
7. Strategic Planning Formulation of Corporate Strategy - Ramaswamy

Syllabus of other similar courses offered by University of Pune

The following is a partial list of syllabus of courses similar to MBA offered by University of Pune

Syllabus of similar courses offered by other Universities in India

The following is a partial list of syllabus of courses similar to University of Pune - MBA offered by other Universities in India

Note: The above papers / course titles are picked automatically by the website for indicative purpose only and for the general idea for the student community and should not be considered as an endrosement or confirmation that the courses / course contents are similar. Please check with the University / Institution directly for confirmation for the similarity of the course or for any other information in regard to this information.

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