Syllabus of National Institute of Technology - Tiruchirappalli (NIT-T) MBA - MB720 Strategic Management

Strategic Management and Business Policy Strategic Management in various businesses. Top Management functions-Chief Executive and the board and stock holders, Concept of strategy, Strategic decision making process, mission and objectives.

Environment Analysis and diagnosis. Tools and techniques of environment analysis. The role of strategists in analysis and diagnosis, the industry and competitive environment analysis, Internal factors to be analyzed.

The generic strategy alternatives- Stability, Expansion, Retrenchment and Combination strategies. Strategic variations - Internal and external alternatives, related and unrelated, Horizontal and vertical Active and passive and international strategic variations

Strategic choice processes, prescriptions for the strategic choice, descriptions of managerial choice factors. The time dimension and strategic choice.

The implementation process, Resource allocation, plan and policy implementation. The control and evaluation process. Criteria for evaluation, measuring and feedback, evaluation and corrective action.

Books :

1. John A Pearce II, Richard B. Robinson Jr, 'Strategic Niauagement'.3rd Ed., AITBS, New Delhi, 1991.

2. Miller Dess, 'Strategic Management', 2nd Ed., The McGraw Hill Co., New York, 1996.

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