Syllabus of National Institute of Technology - Tiruchirappalli (NIT-T) MBA - MB759 International Marketing

The concept and the need for international marketing - the nature, scope and variety of international markets. International market Vs Local Markets, differences & Similarities.

Trade groups, international regulations, trade bodies & organisations like IMF, World Bank & Conferences eg. GATT, UNCTAD, their impact on world trade Euro-dollar & Petro Dollar Market. Exchange rate fluctuations, Imports, Exports.- evaluate

Approaching opportunities & risks in international market, foreign market channels, export potential of various regions like America, Europe, Africa etc. Marketing Research in International Markets.

Product planning and development of product to suit international market, Marketing intelligence, product features like utility, packaging, finish, other attributes for global markets, pricing decisions.

Export process, L/C, policies of ECGC, Technology transfer regulation, investment regulations like FERA, Exchange regulation with countries. Documentation, QC requirements, procedure for Central Excise, Customs, Shipment, duty drawback procedures to claim cash assistance, Export House concept ntice Hall Transaction between Exporter & Importer etc.

Books:

1. Saxena,R. & Kapoor,M.C., "International Marketing: Concepts, Techniques & Cases", Tata McGraw Hill, New Delhi, 1994.

2.Varshney & Bhattacharya, "International Marketing", TMH, NewDelhi,1990.