Syllabus of National Institute of Technology - Tiruchirappalli (NIT-T) MBA - MB764 Strategic Marketing

Business Strategy, the strategic role of Marketing strategies. Corporate strategic decisions. Business strategies and marketing implications.

Environmental analysis, Industry analysis, Competitive analysis, Internal and Customer Analysis

Differentiation and Positioning strategies, Obtaining Strategic Competitive Advantage, Marketing strategies for New market.

Marketing strategies for Growth Market, Marketing Strategies for Mature and Declining Markets, Marketing strategies for Consumer goods firms, Service firms and Industrial firms.

Global Marketing Strategies, Implementing and Controlling Marketing Strategies.

Books:

1. Orville C. Walker, Jr, Harper W. Boyd,Jr and Jean-Claude Larreche , "Marketing Strategy- Planning and Implementation" 3rd Ed., Tata Mcgraw-Hill Publishing Company, New Delhi, 2001,

2. Jean-Pierre Jeannet and H. David Hennessey, "Global Marketing Strategies", First Indian Edition, All India Publishers and Distributors Regd, Chennai, 2001.

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