Test Papers / Previous Question Papers of IGNOU MTM9 Understanding Tourism Markets December 2006

MASTER'S IN TOURISM MANAGEMENT
Term-End Examination

June, 2005

MTM-9 : UNDERSTANDING TOURISM MARKETS

Time: 3 hours
Maximum Marks: 100

1. How would you plan a market research proposal for understanding tourism markets ? (20)

2. Understanding domestic markets is essential for tourism promotion, comment with examples and characteristics of domestic market in India. (20)

3. Discusst he characteristicso f Europeant ourism market for India. (20)

4. Write about 300 words each on following : (10+10)

(i) Emerging trends in tourism

(iil Sources of tourism information

(iii) Targeting and Positioning

5. Discuss the characteristics of out-bound tourist from india. (20)

6. How would you segment tourism market ? (20)

7. We are yet to fully exploit the NRI tourism market. comment. (20)

8. Discuss the market constraints in relation to tourism marketing. (20)

9. Discuss the role of forecasting in tourism marketing. (20)

10. Write about 300 words each on any two of the following: (10+10)

(i) Middle East markets for India

(ii) UK market for India

(iii) Japanese market for india