Test Papers / Previous Question Papers of IGNOU TS6 Tourism Marketing June 2002

Tourism Studies (DTS, BTS- III Year & MTM Category - 2)
Term-End Examination

June, 2002

TS-6 : TOURISM MARKETING

Time: 3 hours
Maximum Marks: 100

1. What do you understand by tourism markets ? Discuss the characteristics of Domestic tourist markets. (20)

2. What is the role of technology in toruism marketing ? (20)

3. Discuss the role of seasonality and forecasting in tourism marketing. (20)

4. Discuss the various aspects of product desinging. (20)

5. Write an essay on airlines marketing. (20)

6. How would you market local foods ? What role food festivals play in it ? (20)

7. Define the following : (5+5+5+5)
(i) Farm tours
(ii) Pricing strategies
(iii) Fifth P
(iv) Travel markets.

8. Write about 300 words each on any two of the following : (10+10)
(i) Distribution strategies
(ii) Accommodation markenting
(iii) Events Marketing

9. Discuss the relevance of market segmentation in tourism marketing. Give examples. (20)

10. Discuss the various factors that are taken into consideration for marketing surface tourist transport. (20)