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University of Madras (UoM)

University of Madras (UoM)

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Paper IX – International Marketing
International Marketing
OCTOBER 2003
P/IC 762/PBI

Time: Three hours
Maximum: 100 marks

SECTION A - (5 x 8 = 40 marks)

Answer any FIVE questions.
All questions carry equal marks.

1. Define International Marketing. How does it differ from domestic marketing policies?

2. Distinguish between operation of tariffs and import quotas.

3. What should be the basis for export pricing in a developing country like India?

4. What are the factors that need serious considerations before selecting a particular market for export marketing?

5. What is REP License? State its objectives.

6. What are the functions of GATT? What are its basic principles?

7. What is currency swaps? Explain its types.

8. List out the functions of clearing and forwarding agents.

SECTION-B (3x20=60 marks)

Answer any THREE questions.
All questions carry equal marks.

9. What is a letter of credit? How does it help in financing foreign trade? Explain the operations of a letter of credit.

10. What do you understand by devaluation? What are its objectives? Under what circumstances can these objectives be achieved?

11. Write a critical note about India’s EXIM policy 1997-2002.

12. What do you mean by exchange control? Describe the measures which can be adopted for achieving exchange control.

13. Describe the functions of any two Regional Trade Organizations.
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